I have had the wonderful opportunity this year to work for our student-run public relations firm Allen Hall Public Relations at the University of Oregon. In addition to the client work our teams do each week, we also have a firm meeting to develop our skills as PR practitioners.
Last week our firm’s professional development director, Whitney Reed, led a workshop about the use of hashtags in Twitter campaigns. Many companies are now using this social platform to engage their audience and create conversation. Using hashtags in your posts can be a great way to increase the reach of your content and improve your SEO. I thought I would take this chance to share with you three tips we discussed for creating hashtags for a campaign. Continue reading