One of the first components of creating any type of PR strategy is identifying your target audience. The audience is your number one concern when creating a PR plan. If you don’t know who your audience is, you may reach a different group of people than you initially intended, or you may not reach people at all. By classifying a clearly defined target group, you can strategize based on its characteristics.
Here are four tips to identify your target audience and help get the word out about your company to the right people, in the right ways: Continue reading