How to Improve Your Speech


Being able to speak well—whether it is in front of a large audience or with one person—is incredibly important for a PR professional. PR practitioners are professional communicators, and that should include communicating effectively during in-person interactions.

Lately I’ve been working on my speech, not only in formal presentations but also in everyday interactions like networking. I have been referring back to the public speaking training I did while I was in Tiffany Gallicano’s class last term, and I’ve found that her tips can be applied to more than just presentations. I’ll go into detail about what we learned to help us become better speakers and communicators. Continue reading


Four Tips to Find Your Target Audience


One of the first components of creating any type of PR strategy is identifying your target audience. The audience is your number one concern when creating a PR plan. If you don’t know who your audience is, you may reach a different group of people than you initially intended, or you may not reach people at all. By classifying a clearly defined target group, you can strategize based on its characteristics.

Here are four tips to identify your target audience and help get the word out about your company to the right people, in the right ways: Continue reading

Spotlight: Pat McCormick

I was thrilled to have the opportunity to interview AM:PM PR Partner Pat McCormick. A communication pro with over 40 years of experience in issue management, Pat knows the ins and outs of the public relations industry. Now he spends his days at the Portland agency with his daughter Allison McCormick and other team members navigating the PR needs of their clients. Here’s some insight he provided on the industry and advice for those of us just venturing out into the job market.

Photo from Portland Business Journal Continue reading

How to Create a Diverse Workplace


Diversity in the workplace is so important for all companies today. There are many benefits of hiring and maintaining a diverse group of employees. If you choose to hire from a diverse group of workers, there is a larger pool to choose from, and it’s more likely your team will be more qualified. This will also create more innovation and creativity within your work environment from the mixture of cultures, races, ethnicities, sexual orientation, gender identity, and more. Having this diverse workforce will guarantee that your company can reach its audience from every angle with views and input from every background. Continue reading

Tips for Twitter Campaign Hashtags


I have had the wonderful opportunity this year to work for our student-run public relations firm Allen Hall Public Relations at the University of Oregon. In addition to the client work our teams do each week, we also have a firm meeting to develop our skills as PR practitioners.

Last week our firm’s professional development director, Whitney Reed, led a workshop about the use of hashtags in Twitter campaigns. Many companies are now using this social platform to engage their audience and create conversation. Using hashtags in your posts can be a great way to increase the reach of your content and improve your SEO. I thought I would take this chance to share with you three tips we discussed for creating hashtags for a campaign. Continue reading

Being PRoductive Over Winter Break


It feels like an eternity since I’ve been on here. My apologies for the hiatus. Before I knew it the end of the term with finals, presentations, papers and a knee surgery came faster than I expected!

I am cherishing this winter break because it will be the last month-long break I will have for quite some time. As college students we tend to forget that in the “real world” we will not get these long holiday breaks. I intend to spend every minute of it wisely.

Speaking of spending the time wisely, as public relations professionals in training we cannot afford to take a complete mental pause during winter break. Don’t get me wrong, I will certainly be using a fair share of the time to relax, spend time with my family and scarf down delicious holiday foods. However, with as much time as we have over winter break, we should be using some of it to work on prepping for job/internship hunting (it will come faster than you think) and building our personal brands. Continue reading

How to Work Effectively in a Team Setting

As I forge through the first week of classes I am finding that most upper-division PR courses require team assignments and projects. This makes perfect sense to me; when we get out into the ‘real world’ we will most likely be working in teams on client work. It is so important to be able to successfully accomplish tasks together in a team setting, yet it is something that many people struggle with. I thought I would share some of the tips I have used in the past that have helped me and my teams work cohesively and successfully to produce projects with minimal stress.



When you first get into a team it’s important to assign each person a role and to make sure that everyone knows his or her responsibilities. Identifying a strong leader is essential for keeping the team on track and organized. Next, it’s a good idea to assign roles for each team member by recognizing his or her strengths and coordinating accordingly. Make sure each member knows what he or she is taking on and how it will be contributing to the overall goal. Continue reading