I have had the wonderful opportunity this year to work for our student-run public relations firm Allen Hall Public Relations at the University of Oregon. In addition to the client work our teams do each week, we also have a firm meeting to develop our skills as PR practitioners.
Last week our firm’s professional development director, Whitney Reed, led a workshop about the use of hashtags in Twitter campaigns. Many companies are now using this social platform to engage their audience and create conversation. Using hashtags in your posts can be a great way to increase the reach of your content and improve your SEO. I thought I would take this chance to share with you three tips we discussed for creating hashtags for a campaign.
- Keep it short.
You only have 140 characters to use in a tweet. Make sure you get all the content you want into your post by keeping your hashtag short. This also allows your followers more space to respond back to you and still use your hashtag.
- Make it memorable.
The most successful hashtags have been catchy or specific to a brand. They also can be a great call-to-action resource to provoke your followers to participate in the conversation you have started if they catch people’s eye.
- Do your research.
This tip is for both before and after you create your hashtag. In the initial stages of creating a hashtag, make sure the one you choose hasn’t already been used or can’t be used in a way that could be negative for your brand. After you have started using your hashtag in your campaign, monitor how people are using it to make sure it is sending the message you intended.